Your Career Lifeguard came to us with hopes of building a new website. We suggested redeveloping the branding, and make it a wholistic refresh. We approached the project and noticed that their tagline "Sink or Swim" was short for SOS and decided to play off the naval/oceanic theme. We originally wanted to make the life preserver icon more prominent in the logo design, however as things played out it became more of a branding element. The focus for the branding was to be professional but approachable, effeminate but not girly. After finalizing the logo we approached the mock up of their website. In addition to the Web and general branding we extended the branding to their Social Media platforms. Wanting to make sure all aspects of the company had consistent branding.
Your Career Lifeguard